Luiza - musician - photographer - São Paulo, SP - Brazil
The place I always eat:
I will always go to what we call “padaria” and that means bakery. But in São Paulo they can mean a crappy bar at some corner or the fanciest place ever. I love to go to Padaria Barcelona (Rua Armando Penteado, 33 - Praça Vilaboim). It’s really close to the college I went to and everyday I would have that moment to order one of their pastries, the filled croissants or anything really. I miss savory pastries, they don’t make them a lot outside of Brazil. Also pizza is really amazing in São Paulo. I will always go to Bráz for it (Rua Sergipe, 406) and ask for the “Braz” pizza. São Paulo is basically a place to eat, I could name at least 20 more things.
Where to stay for the night:
Hmmm. Good question. If you have cash and you want to be lavish and luxurious, just stay at the Emiliano, or the Fasano.
Otherwise there’s always Kayak.com to help. Try to stay in the Jardins area because it’s close enough to downtown and to the nicer parts of town and you won’t need a car to do things.
The one place I take everyone:
It’s very touristic but I like to go to Terraço Itália (Avenida Ipiranga, 344). The top of the highest building in downtown São Paulo. It’s kind of corny and old school and you have to pay to get in, it’s like an old man’s restaurant and bar but the view pays off. I think downtown is the most interesting part of São Paulo, it’s so crazy and has many different areas. Another cool place is the Ibirapuera Park. It has amazing architecture and landscaping, very brazilian.
Best local product you should try:
So many, food for sure, natural fruit juices that are everywhere, swimwear, beauty stuff like manicure or pedicure or facial etc, it’s all cheap and good. Coffee, meat, flip flops.
The 2nd best kept secret:
What is the 1st? hahaha. In Brazil, you will always do better with a cool local, if you find the right people you will have the time of your life but São Paulo is not love at first sight, it’s pretty intense. I think the people are the true secret.


